Really, Apple?

I finally updated my phone to IOS7 because i wanted to update my A Beatiful Mess app to add text to photos for making a photo album for 2013. And it's not so painful to adjust to as i thought.

But I opened Safari and there's a big "private" option which I can only imagine is put there to make veiwing porn (and hiding it) easier. This seems really blatant and that is not cool at all. It's also really annoying, because it stands out more than the "+" to open a new tab. You can hide it by going to settings > general > restrictions (might have to turn them on first) > websites and then change from all to block adult, which again makes it really obvious, imo, what it's there for.